list building
List Building 101: How to Get your List Members to Take Action
Getting your subscribers to take the action you want is what you build the list for, isn’t it? And to get them to take the desired action is what makes the difference between a virtual ATM machine and a pain in you know what.
There are several factors that affect this relationship between you and your subscribers and they take place during all of the steps of the process even while building the list. I’ll focus on the most important ones from my point of view in this article. But first let’s first identify what actions you want them to take.
List Building 101: The Best Source of Traffic
To build a list you need to have a website, on which you have a lead capture form you (you got from an autoresponder) on what is called the “Landing Page”. This page is where you’ll be sending your visitors to see your offer and subscribe to your list in order to receive it.
Building a website, copy writing, and designing a landing page is not rocket science, but if you have the money to outsource it (or just out task it) go for it. The hours, or days, that you will spend on doing this is much better used in finding markets and designing list building machines … let someone else worry about the technical stuff.
List Building 101: Strategic List Building
After you decide what are you going to do with your list for at least 1 year ahead, and pick your tools (hosting and autoresponder) it’s time to put a strategy for the list building process.
In this post I’ll assume this is your first list to build, so I’ll start from scratch.
A good strategy for list building is based on what you want to do with the list. If your goal is to use it for direct email marketing then you want a list of people who read your emails and click your links. To get your list members to do that you need to train them on it.
List Building 101: List Buidling Tools
After deciding what niche you’ll be building your list in, what you’ll be giving your list for free to get them to sign up, and have a long term strategy to manage your list promotions, comes the time to actually start building your list.
List building requires at least two basic tools: an autoresponder and a website. In most cases you’ll also need an html editor.
Autoresponders:
An autoresponder is the software that collects the date of the subscribers, store them in the database, sends out the emails to the subscribers in a given sequence, and handles global broadcasts to the list.
List Buidling 101: Decide What To Do With Your List Before You Start Building It
When we get to the actual steps and tools that you’ll be using in list building you’ll find that it’s so easy that you can start building multiple lists at the same time by clicking some buttons. It is important to learn these technical stuff, or have someone in your team who can do it, but there is another issue that you should focus more on before you start building any list.
What are you going to do with this list? The purpose you are building this list for is to be able to generate traffic on demand to certain pages so that you make money. Isn’t it all about money?
List Building 101: Who do you want to join your list?
Back to the base line: you want to build a list of people who are interested in your niche, and you want to build a relationship with those people so that they respond to your promotions in a way that makes you money. Right?
Now let’s break that down into smaller pieces that we can digest:
You want PEOPLE to give you the permission to send them emails of a certain nature so that you can make money.
What kind of PEOPLE do you want to give you this permission?
List Building 101: Theory and Mechanism
Last week I wrote about some list building facts and why anyone has anything to do with marketing on the Internet must build a list. This week I will explain how mailing lists are built. The information in this article are very basic, so if you are an advanced Internet marketer you might feel like you already know most of this.
The theory behind all list building mechanisms is the same as selling and trading: “You give something and get another thing in return”.
List Building 101: Facts
Whether you are an affiliate marketer or selling your own product you MUST be building a list. Your list is your biggest asset in this kind of business. There are no fliers that you can distribute in your neighborhood about new products or discounts. In the virtual world email is the way to communicate with your customers.
Say you have a review site and you are sending traffic to it. And say it converts at 2%. 98% of the traffic will come and go away forever without buying. And you either paid for this traffic or worked hard to drive it to your website with articles and SEO techniques.
How to Steal Other People’s Businesses; Legally and Ethically!
As a working from home dad I came across hundreds of self claimed gurus who jump on the market with an info product about making money online, or an MLM scheme of their own and require you to pay them in order to get access to the info product or qualify for commission in their schemes. With no exception, I could easily reverse engineer every single one of them. I am proud of it, especially when I copied the system used by one of the biggest names in the industry, and a year later he sold it to the public as an info product. I was one year ahead of the world without having to buy this product.
