Dragging traffic to your buffer pages, whether they are review pages, lead capture pages, or blogs, is the next component of the big picture. You know … the picture of a full time affiliate marketer who is making real money by choosing the right market, testing products, preparing good buffering pages, and sending as much targeted traffic to those pages as possible.
But where to get the traffic from?
Here is a list of the possible sources of traffic to any website:
- Direct traffic: where people type your url in their browser and hit enter, or chose it from their bookmarks. Most of the time people arrive to your site this way if they hear about it offline (TV, fliers, posts, word of month, in a book or magazine).
- Search engines: where people search for a keyword or phrase and your site shows up in the search results. A typical search results page includes two types of results: sponsored links (paid for showing up for this keyword or phrase), and organic results that the search engines picks from their indexed sites that contain these keywords. More on these later.
- Referred traffic: who click on a link or a banner on another site and follow it to your site.
- Contextual traffic: this one has variant definitions, but for affiliate marketers it is when your site shows up as a pop up or pop under when someone visits a related website or search for a relevant keyword. It is driven either by adware (not spyware) or pop up from the website they visited.
Out of the above sources you pay for sponsored search results, banners (sometimes) on other people´s sites, offline advertising, and contextual traffic. Organic search results, on the other hand, are free. Free as in: you can not buy them.
Now the debate whether you should go for free organic traffic or paid traffic first is like the chicken/egg one, because you need, and can get both but you don´t know which one to start with.
Here is my two cents:
You can only build a business on what you pay for. Free stuff might work for a while and even make you a lot of money, but you have no control over anything you get for free.
In this post what concerns us is the organic traffic from search engines. If you optimize your website to show on the first page of results when your keyword is searched you´ll get this kind of traffic for free (only if you consider that your time is worthless).
This search engine optimization process is time consuming and involves a lot of work, and you don´t get to see the results right away. It might take your site anywhere between 1 week and 2 years to show on the first page depending on the market you are in. One can not expect search engine algorithms to stay the same until you are done with your SEO work. They change all the time.
And when they change your site might move from the first position to the 30th or even 900th, and this unplugs your money machine immediately. Can you build a business on that? As a business you have expenses to cover and a growth plan that you want to achieve on time. You need to be in control of your traffic if you are serious about your affiliate marketing business.
Paid traffic on the other hand is an instant traffic. It means you could be making money from your sites in a matter of minutes. Besides, if you pay for traffic and don´t get it, you can call someone and have the problem fixed (money talks louder than anything today body).
It doesn´t mean that you shouldn´t work on SEO, you actually should (the process involves getting backlinks to your site, which in itself is a source of traffic). In fact SEO helps you get lower cost per click if you use Google Adwords for advertising. Just consider this kind of traffic as a bonus and don´t consider it as a source of income in your future plans for expansion.
One more thing, and it is very important. When you do the SEO you do it for a certain keyword or phrase per page. You want to spend your time optimizing for the keywords or phrases that make money. And what is the best way to know this? By tracking your Pay Per Click advertising.
More on the tracking process in the next post.