Business Plans Case Studies

Drew Barrymore: An Example to be Followed by Business Start ups

One of the best example to study as a business start up is the story of Drew Barrymore who went from an alcohol and drug abusing child with no proper parenting to a business owner and celebrity.

Drew Barrymore started her career as an actress as early in her life as 11 month old. Then she costarred the big shot at the time ET movie at the age of 6.

So she started building a celebrity status early in her life. She had to rebuild it after the rehab from alcohol abuse (age 11) and drugs (age 12). This is the heart breaking part to know about any child, and it is enough to ruin anyone for the rest of his/her life.

The rebuilding was not as easy as starting, but it helped her that people already know her from her childhood roles. She started with small roles and kept building momentum to the point that she became the celebrity that we know right now.

One more thing to consider about her case is that she is one of the beauty icons in the world and for years she’s been a Cover Girl model.

Now about her business ventures. The first business she had was Flower production company. This is what she had experience with and wanted to build a business in it. She also directed some of the movies produced by her company. Diluting herself thin I don’t think she liked it to live like that (work + stress = no fun even if you like what you’re doing).

She had a partner in her production business. And if nothing else at least it gave her the chance to portray herself the way she wanted in the roles she played in the movies she produced and directed.

The second business is the one to focus on because this is the big shot she’s done with a bunch of right decisions that helped her new company shoot up and eat up a big sector of the already saturated market. It is also a model to follow in Internet marketing.

Remember above I mentioned that she became a beauty icon and modeled for Cover Girl for years. When it was time, Drew Barrymore started her own cosmetics and make up company Flower Beauty.

First let’s focus on the bunch of right decisions I pointed to above.

The first decision is to use herself as an advocate and marketing material for her company. She’s already been established in the minds of her fans as the beautiful girl next doors. They already love her and some will try to look like her. When she says she’s “wearing a full face make up from Flower Beauty” on the late show her fans will look for those products to do their own faces.

The second right decision she’s made is to partner with a giant in the retail world; Walmart. Flower Beauty products are sold exclusively at Walmart stores across the US and Canada.

This is a win-win-win for her, Walmart, and the consumers. Walmart will get more customers just for the cosmetics section due to this partnership with the beauty icon Drew Barrymore (this is not me talking here, it’s the market, I absolutely have nothing to do with this).

The consumers are winners because of the low price tags on Flower beauty products. At Walmart everything is priced lower than it is anywhere else due to the large volumes of sales, and this goes also to Flower Beauty products.

And Drew Barrymore is a winner because she’s targeting the biggest sector of the market: girls and women with low income who deserve a chance to look beautiful. And this is her third right decision.

Other cosmetics companies shoot for the higher income customers and leave the low income ones to low quality products that are in my opinion a waste of money.

The above 3 right decisions made it inevitable for her business to expand quickly and acquire a large share of the cosmetics and beauty market, competing with big names like Cover Girl and Nicole Miller.

Drew Barrymore has built her status as a celebrity in the beauty market. This celebrity status gave her credibility when she talks about beauty (used by Cover Girl). And when it was time to build her own cosmetics and beauty business she had her market ready to buy instantly.

Drew is also using the Internet, especially social media, to do her marketing and advertising. If you follow her on twitter you will find out why. She’s giving away samples of her new lines to her followers, shooting a series of beauty tips on Tuesday, and is being friendly and lovable by her fans who are in direct contact with her on social media. We’re talking about the social proof here.

This system alone the Drew is using to keep in contact with her market is the ultimate manifestation of an Evergreen Launch(TM). Every time a new product is out her customers are already waiting for it to buy it once to try it, and buy it again and again  until a new line comes out.

Drew’s business model is worthy of spending months and years to study it and follow, and this short article would do it no justice. Her life is also an example to be followed by those who are going through hardships.

Business Plans

Simple Plan to Make Money Online

The only way to make money online is to control some traffic and monetized. This applies to any form of online business regardless of the business model or the market it targets. In this post I’ll explain a simple plan to make money online. It’s not for everyone, but if I were to start allover this is what I would do. If this plan works for me, it will certainly work with some others, and you might be one of them.

The idea is to invest on your passions, talents, experience, education, skills … whatever you are good at. No matter what it is, there are certainly some other people in the world who are interested in the same topic and have access to the Internet. The reason I am stressing on your own passion first before any keyword or market research is that I want you to start with something you can write about, and write a lot.

As I said above, the only way to make money online is to control the traffic. See what Google is doing? They buy anything they think will bring them more traffic, like youtube and admob. Then they’ll worry about how to monetize it.

So .. your job is to control some traffic related to the topic that you have chosen. And this is how to do it:

Go to Google keyword tool and search about keywords related to the broadest term about your niche. Here is the link to Google Keyword tool (See “how to promote just any product” post for how to use it):

Find some keywords with high enough monthly search volume to deserve your efforts and search Google for these keywords. Shortlist your keywords based on the number of competing web pages.

Now you have some keywords to build a small website around. If you already have a hosting account, go to name cheap and buy a domain name that includes any of your keywords, and change the nameserver settings to be hosted by your hosting account. If not and you’ll need a hosting, go to hostgotor and buy a baby package with a 25% discount if you use the coupon at the top of this page.

With hostgator you can build a wordpress blog like this one with a few mouse clicks. If you have a 1and1 hosting like mine then you’ll need to go to and download the latest version, unzip it on your computer, go to your 1and1 account and create a new database for it, then change the wp-config-sample.php with the new database information and change the name to wp-config.php. Upload everything to your server using an FTP like filezilla, then visit your website and you’ll be asked to create a blog by entering the name of the blog and your user name. It will create a password for you to log in that you can change from inside.

If you can’t buy a hosting now you can start with a free Google blog ( But this is a temporary solution because Google is deleting any blog that smells promotional. And there is no way to get it back. Once you start making money go to hostgator and buy your own hosting that no body can take from you.

Now it’s time to write: Write at least one page, or blog post, about each of the keywords in your list. Keep it within 500 words. Post them, then write a shorter version of each article and submit it to article directories like and with a link pointing to your website.

Your articles will take some time before publishing. Now you have to do two things before they go live:

1. Send an email to your personal contacts (friends and family) and ask them to visit your blog and give you a feed back.

2. Submit your RSS feed link to RSS directories like (a bit slow these days).

The reason you need to do the above two steps before your articles go live is that you want search engines to index your website and detect some traffic before they can detect any links to your website. This is how it should go naturally.

From that point on, give your website 30-60 minutes a day to write a new post and a smaller version to submit to article directories. This is how you’ll grow your website and the free traffic machine.

That’s it, your done establishing your money machine. Now you might be asking, where is the money?

First of all, you’ll need to leave it un-monetized for a couple of weeks. After you start seeing traffic (use, it’s free and can tell you who came from where and did what on your site) it’s time to apply for Google adsense. Once approved grab your code and post it on your blog. includes a built in adsense application process. Just click some links in the “monetize” tab. This is the fastest way to get approved for adsense. But your own website is also fine and I got approved in 24 hours. Just make sure your website content are unique (not copied).

This is going to be your main source of income. To maximize your earnings keep using Google keyword tool and find more expensive words to write about and include in your posts. Every time you post on your blog make a smaller version and post it to article directories.

If you want to add some more streams of income on the same site you can recommend products from an affiliate network like clickbank, Google affiliate network, Amazon, or any CPA network. Just make sure what you are recommending provides value to your readers.

Later on, you can start building a list by giving your visitors a gift (an ebook you wrote or have the give-away rights to) and send them emails every time you have a new post, and if you find a product that you can recommend to your readers with confidence and gives you commission all what you need to do is to write to your list about it.

How does that sound? Please leave your comments and/or questions below.