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list building

List Building 101: How to Get your List Members to Take Action

Getting your subscribers to take the action you want is what you build the list for, isn’t it? And to get them to take the desired action is what makes the difference between a virtual ATM machine and a pain in you know what.

There are several factors that affect this relationship between you and your subscribers and they take place during all of the steps of the process even while building the list. I’ll focus on the most important ones from my point of view in this article. But first let’s first identify what actions you want them to take.

There are 3 main actions you want your subscribers to do when you send them an email:

1. You want them to open and read your email.

2. You want them to understand that there is a benefit waiting for them when they click on the link in your email.

3. You want them to buy what you are selling (or promoting) once they are on that website.

So your goal is to make sales, and that can not be achieved if your subscribers don’t open your email and read your message. There are reasons you open emails from somebody and ignore those from another person. Let’s have a look at what factors interfere in making this decision.

First and before you even start building your list, the niche itself plays a strong role. Say you are in the dog training niche for example, people don’t take action earlier than 14 days from being exposed to your message.

Another important factor about the niche, if it is something you don’t really like to talk about, as in the above example you are not a huge dog lover or you don’t even have one, it will be hard for your subscribers to feel your passion because it really doesn’t exist. Being passionate about your niche transmits to your subscribers in your words and they feel it. If you are not talking to them from your core identity (borrowed from Frank Kern in “Core Influence”) you have less chances of getting your subscribers to take the action you want.

The equally important factor as being passionate about what you are selling is your history with your list. Do all the good things in the world, then send your list to a crappy product/offer and you can kiss most of your subscribers goodbye. It takes only one bad recommendation to screw your relationship with your subscribers.

So you need to do your homework and make sure you are recommending really great value. Only recommend stuff that you know will deliver more value than the money they will pay for it. And this is under your control. Even if the offer’s value is high enough, you can add more value by giving your bonuses that complement it and make the best combination since Saturdays and Sundays.

If you happen to goof about it, and its possibly not your mistake (like when the product you are recommending goes out of date the next day because of a change in a law or some rules), make sure you make it up for your subscribers. First admit it and apologize to them, then send them a free gift. If you have their physical addresses, and your niche is profitable, try sending them a physical gift if you can. Physical gifts can be visible all the time, while digital ones are only visible when you come across it on your hard disk.

The last factor for today is that you need to be clear about the action you want your subscribers to take. Ask them to click on the link and buy what you are recommending. Give good reasons for the action you are asking them to take. If you are not sure how this product will help them then it’s not a good idea to write to your list about it.

That’s it for today. Now please go back to the top and read this article again. If you think it’s a good article to share, please use the twitter button at the top to tweet about it, or share it with your social friends using the buttons below.

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list building

List Building 101: Theory and Mechanism

Last week I wrote about some list building facts and why anyone has anything to do with marketing on the Internet must build a list. This week I will explain how mailing lists are built. The information in this article are very basic, so if you are an advanced Internet marketer you might feel like you already know most of this.

The theory behind all list building mechanisms is the same as selling and trading: “You give something and get another thing in return”.

In list building you give your product, and you get the contact information of the receiver. You could also get some money as a price for what you are giving, and some times you just get the contact info.

Now I would like you to reflect upon the theory above and see how it applies to almost any thing you bought or downloaded on the Internet. All free reports, ebooks, software, and any downloadable material on the Internet requires that you “register” or “subscribe” or “opt in” to a list of some kind in order to access the download link (or activate the download).

And anything you buy requires that you submit a payment method that includes your contact information. Have you seen all of the “make money online” products on ClickBank? They are not there only to make money on the purchase itself, it’s more about building a list of proven buyers.This list will be used in the future for promoting high ticket products related to making money online ($2000 and up).

But building a list is not all about getting a huge number of people into your mailing list, it’s way beyond that.

If you sign up to a newsletter or a mailing list and for any reason you are not happy with what you are receiving, why would keep getting these emails? You’ll definitely opt out (unsubscribe) from that list. Right?

So, the other part of building a list is keeping your subscribers happy. Not only that will keep them longer in your list, it will also make them actually open and read your emails.

You don’t want a list of 1,000,000 subscribers who never open your emails!

And that’s why you need to plan for your list-building process at least 1 year ahead.

In the following articles I’ll write more about what to give your list, how to give it to them, and how to keep your subscribers happy. So stay tuned and come back often.

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list building

List Building 101: Facts

Whether you are an affiliate marketer or selling your own product you MUST be building a list. Your list is your biggest asset in this kind of business. There are no fliers that you can distribute in your neighborhood about new products or discounts. In the virtual world email is the way to communicate with your customers.

Say you have a review site and you are sending traffic to it. And say it converts at 2%. 98% of the traffic will come and go away forever without buying. And you either paid for this traffic or worked hard to drive it to your website with articles and SEO techniques.

But if you capture 40% of those visitors you are multiplying your chances of making a sale several magnitudes by following up with valuable content while recommending the product you are selling.

Also, your list is the source of traffic under your finger tip that no body can take from you. If you have been around in the Internet marketing world for a while you must have heard of the horror stories about Google unplugging the sources of income for tens of thousands of families by closing Adwords accounts of affiliate marketers without a warning or explanation.

And for SEO, when Google changes the algorithms all of your hard work will go down the toilet and you’ll have to start it all over after you figure out how to do it this time. Besides, some dirty competitors do reverse SEO to knock you out of your hard earned position or out of Google’s index in some cases.

So, whatever you do, make your highest priority is to capture your visitors into your mailing list, and start building a good relationship with them by sending them valuable content in each email you send to them.

That’s why money is in the list.

Even if you have a secret source of traffic that you guarantee will work for you like a clock without any interruption, imagine having 40% of your visitors every day opting in to your mailing list. If you do it right and build the healthy relationship with those visitors, you have an instant traffic machine whenever you need it.

Especially with launches, you don’t have the time to build a campaign for a launch that is due in a week or so. With your loyal list all what you need to do is to send out a series of emails and you are done.

Recently Gary Ambrose (a very respected Internet marketer who works only from home with his wife) suggested that in order to succeed with affiliate marketing you need to first have your own product. And the reason he says so is that you get to build a list of buyers in your niche who are more likely to respond to your affiliate promotions in the future.

Given that not every one can have their own products (a membership site as he suggested to be specific), a list that’s built by giving away free content is not necessarily of a lower quality than that built by selling your own product.

All what you need to start building a list my way is some quality content that you prepare by yourself, outsource, or buy it ready as a PLR or MRR; an autoresponder, and a hosting. Away from the cost of the content, the autoresponder and the hosting might cost you as low as $14.5/month. If you make $1 per subscriber every month then you only need 14 people in your list to be in profit. This is not a promise though. The more people you have in your list and the more valuable your content is the more likely you can profit from your list.

Another topic that is going to be covered in this series is how to monetize your list. Do this right and you’ll never let another day go without capturing your visitors information.

So hang around and stay tuned for the next installment of the List Building 101 series.

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