Affiliate Marketing 101: What to Promote (Market Research)

Market research is the first task you should do as an affiliate marketer. Find a thirsty market, provide a product they want (not necessarily they need), bring it to them, and you are very likely to be in profit. This is way easier than finding a product and trying to find someone to buy it.

Note: If you think you’re stuck with a product and you need to sell it for any reason (proving it to yourself for example), please hang around. I’ll be posting about a method to market anything.

So .. back to market research. Let’s find a thirsty market first and make sure that someone is ready to pay money to fulfill their need.

What is a Thirsty Market?

First let’s define what is a thirsty market that will absorb your product like a sponge absorbs water.

A thirsty market is a group of people who have a really urgent issue that is affecting their quality of life in a way that they can not, or are not willing to, tolerate. Examples are: people who gained weight involuntarily and they are losing their jobs, love, or social gains because of it. Losing weight for such people is as important for them as getting hired after a year of unemployment for others.

And that’s another good example; people who lost their jobs and have been unemployed for quite long time that they are running out of savings.

How about women who want to have kids, everything is fine, but they don’t seem to be able to conceive.

These are examples of  markets that are thirsty for something to solve their problems, and if you can find that solution and bring it to them you are very likely to be making money in minutes.

One thing to consider though, some markets are not ready to buy your product no matter how much they want it. That could be due to some background issues like lack of fund or due to their location.

Now that sounds pretty easy, except that you’ll need to know where to start!

Where to Start Market Research?

You’ll need a start point and brain storm from there. That start point could be an idea that came to your mind, an infomercial, a TV commercial, a new trend in a talk show, or even something you saw on the news.

This is just the start point. The start point is sometimes all what you are looking for, but most of the time you’ll need to do a lot of research until you find a really thirsty market.

So .. the start point is not a big deal. Just do what you normally do every day but add to that a note pad and a pencil, and collect ideas. After doing this for just one day you’ll have more than more starting points than you can handle.

How to do the market research?

Now that you have a start point go to Google and search for broadest term related to the start point. Do you see any sponsored ads? If yes then there is a market. How many ads do you see? If you see a lot of ads then there is a huge market and the competition is fierce. Then start narrowing your search using Google suggestions at the bottom of the search results page. keep doing this and write down the search terms that you found sponsored ads showing with them.

IMPORTANT: Please note that the ads that you’ll find are all geographically targeted. The markets you’ll find this way are specific to your local area (country, state, or even city). If you want to see markets in other places you’ll need to use a proxy.

After you’ve built a list of potential markets keep an eye on them and make sure that the ads are still there for a week or so. Have a screen shot for your records and compare them at the end of the week.

One thing to keep in mind. You might need to keep starting market research projects every day in an overlapping fashion, and don’t stop until you find at least 3 markets.

After you find these markets you’ll need to a product or service. And this is what the next post will be about.

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Affiliate Marketing 101: Introduction

Introduction

Affiliate marketing is the process of bringing the buyers to the seller and getting paid a commission per sale or customer you bring in (lead). This is the simplest definition for the term affiliate marketing. Affiliate marketing in the online world is to bring Internet traffic to your affiliate link to a product, service, or lead capture form and getting paid commission per action (sale, opt in, or just a click through).

Affiliate marketing is not a new invention or an Internet specific trend in business. It has been around for as long as I am aware of life (I am 40 at the time of writing this). When you buy a car from a dealership, you could get free services or even a discount on your next car purchase if you bring in customers to the dealership. The same for real estate agents, they broker a house sale without buying or selling. They sell the house for you and get a commission for facilitating the sale, and they get commission from the buyers for finding them the house. Even large stores like Sam’s club rewards you with coupons when you bring in new members.

I even did it one time when I owned a small publishing business, I had an affiliate program in place for those who bring in new customers. And that was my only method of advertising. It was working so well that I at one point I had to stop it in order to be able to fulfill my current customers ever growing orders.

So … affiliate marketing has been around for a long time, and it doesn’t seem to be going anywhere.

Elements of Affiliate Marketing

Affiliate marketing involves a lot of factors and elements, but the basic 3 elements are:

1. The market (people who need to buy something)

2. A product/service that fulfills what the market needs and has an affiliate program

3. The affiliate (you), the person who will bring the product to the market and get paid a commission per each successful task.

Note that I mentioned the market first, before the product. Most of the time, especially for beginners, affiliates start with the product then they try to sell it. And most of the time that ends up with failure and new affiliates dropping the towel too early because they picked the wrong product and/or promoted it to the wrong people.

The right way to do affiliate marketing is to find a market first, then find a product that the market needs, sign up for its affiliate program, and bring the product to the market.

In the coming posts I’ll discuss how to do the market research, how to find a product with an affiliate program, and how to do the marketing itself: how to funnel traffic to buy from your affiliate link.

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How to Steal Other People’s Businesses; Legally and Ethically!

As a working from home dad I came across hundreds of self claimed gurus who jump on the market with an info product about making money online, or an MLM scheme of their own and require you to pay them in order to get access to the info product or qualify for commission in their schemes. With no exception, I could easily reverse engineer every single one of them. I am proud of it, especially when I copied the system used by one of the biggest names in the industry, and a year later he sold it to the public as an info product. I was one year ahead of the world without having to buy this product.

In this post I’ll show you how to reverse engineer any successful business you come across. Just be patient and read carefully.

Here is the plan:

  1. Find a niche you want to do business in. All niches are profitable by the way. Some are more profitable, and some require hard work. Just find a niche that you have passion for. Something related to your education, expertise, hobby, anything you are good at. For brain storming and new niche ideas watch Oprah’s show, infomercials, TV commercials, and the news.
  2. Then find a list in that niche. Search Google for a broad term related to this niche. Visit the top websites until you find an opt in form. This means a list is being built. Take notes of the websites, their URLs, and how to contact the webmaster.
  3. Contact the webmasters to inquire about advertising on their newsletter, the cost, the frequency of sending out their newsletter, and some stats about the list (size, open ratio, conversion .. etc).
  4. Decide on which list are you going to advertise first. Please be aware that some lists might cost you thousands per ad sent only once. If you have the money go for it, if not put it aside for the future and work with a smaller list.
  5. After you chose the list, visit the website where you found the opt in form. Is it paid or free subscription?
  6. Subscribe to that list to see the sign up process. Is there a one time offer? Is there an upsell or downsell? Take note of the list-building is being monetized (the OTO package, the upsell, the downsell, the prices ..).
  7. Find PLR (Private Label Rights) products that go with that list, you know … like the ones you saw in your way while subscribing to that list.
  8. Build a website close to the theme of the list website, preferably a membership site with built in autoresponder. Prepare the give away gift to capture the names and emails of this list members, and set up your one time offer and downsell (done automatically with the membership script) at a price close to the one you saw on the one time offer of the list site. The theme and the price are supposed to be within the comfort zone of the list members.
  9. Design your ads and start advertising on that newsletter to get subscribers to your own site. From the PLRs that you found, and even those you used in the one time offer, prepare some packages to sell to your list on weekly basis.

Et voila, you’ve got yourself a business. Even better, you’ve stolen the active members of that list. Do it again with other lists and you’ll get yourself the super responsive dream list.

At one point PLRs will no longer be enough to fulfill your list’s needs and you’ll need to have your own product. Use the freelancer websites to get someone to do it for you if you can’t or have no time to do it yourself.

But for now stick to PLRs. Build your list and your membership site first, then start getting your own products to expand your business.

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Marketing Online 101: Online Business Models Simplified for Beginners

Hello and welcome to Marketing Online 101

This website is going to be the ultimate reference for beginners who are looking to start and grow their online business in the current suffering economy and fierce online competition.

On this website you’ll find each and every online business model explained and simplified in a way that makes sense to ordinary people who have no background in marketing, business, or money terms.

Each business model will be accompanied with two important lists:

1. List of references for further reading.

2. List of resources that you’ll need to implement that business model.

Bookmark this page and come back later as this site is still under construction currently.

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