In the last post I wrote about the catalyst, which (in plain English) is your effort to get the market to buy your affiliate product. And I hope we agree on that the best way to convince your audience to buy your affiliate product is to pre-sell them on your site.
Today I’ll go through some of the affiliate site types and how to chose the type that fits with your market.
There are 3 main types of affiliate sites:
- lead capture pages, and
- review sites
Blogs can be your best shot if you are selling a product that needs a social proof, such as hair regrowth, acne treatment, muscle building, weight loss, and teeth whitening products. The right way to do it is to buy the product, take a picture of yourself before you use it, and on intervals after that.
It sounds like a lengthy process, and the market might get saturated, or at least you lose your first-striker advantage by the time your are done. But blogs that are done this way convert way better than any other form of affiliate sites.
Some affiliates fake blogs and pictures in order to jump on the opportunity while it is still hot. But guess what, the FTC (Federal Trade Commission) has changed its rules specially for those fake bloggers. There is a term for this kind of blogs: Flogs.
You want to make money, not to get in trouble with the feds. Even if you don’t live in the US, the law still applies to you if you are selling anything in the US (which is the biggest market available so far).
Lead Capture Pages
And it could be as complicated as a membership site. Before you jump to a conclusion, running a membership site is way easier and much more secure than the simple lead capture page example. From within the membership site you’ll have your own autoresponder, your own real estate which you’ll be bringing visitors to it on demand, and you’ll have the control over all of your tools (except for the server if you are hosting on a third party’s server).
Building a list could be a source of income itself through one time offers and special offers that you’ll be able to provide for your list within the membership area. MRRs work perfectly well with this model, and you’ll be able to segregate your list into buyers and potential buyers.
Review sites are the most common examples of affiliate sites in niches like PC error repairs (registry cleaners, pc enhancers, anti spyware and viruses) and relationships (dating, relationship advice ..). The review sites provide the reader with a chance to compare available products, which is a buyer’s typical behavior. This way, if you are going to buy traffic to your site you know that your visitors are ready with their credit card in hand.
You can also combine Review Sites with Lead Capture forms to maximize your potential earnings per visitor.
My Personal Favorite
My personal favorite way to promote a product is to start with the lead capture page, a review site, and the blog at the same time. The lead capture page will be my source of leads and income in this niche in the early stages, and the blog will be gradually building credibility, especially that I post on blogs as diaries (like, day1, day2 ..etc). The capture leads will be directed to the review site where they can compare products if they are interested in buying right now. Then I would drag traffic directly to the review site, on which there is a lead capture form, either in a static form or as an exit pop up. This kind of traffic is expensive and I’d better make sure my review page converts well before I buy this traffic.
While I am reviewing the product on a day to day basis for my blog (or having it reviewed for me) I’ll be getting it indexed, posting every day and having back-links built for it. By the time it has built credibility it will be getting organic traffic from back-links and search results.