Categories
Marketing Tools

Essential Online Marketing Tools: Domains and Hosting

To be successful online you need to first “exist” online. Your online existence is virtual of course, and is manifested in one thing: your website, which is composed of two things in return: your domain name and your website content.

If you are on a budget scroll down to the end of this article for a nice surprise

Choosing the Domain Name

Your domain name is like your virtual business address. When people want to stop by your “store” or “office” they have to go to your website through your domain name.

That’s why it’s highly important to pick up a domain name that’s:

  1. easy to remember, and
  2. tells all about your business.

And here is the thing: there are no duplicate domain names. Once a domain name is taken it’s taken. The only way to get it is to buy it from it’s current owner for whatever price they decide.

So, if you have been putting this step off, you’d better move faster and reserve the easiest domain name to remember and at the same time represents your business.

A dot com domain might cost you less than $9/year to get it from namecheap.com. It’s nothing compared to the price you might have to pay in order to get it from a current owner.

Choosing the Host

Your website content is your virtual property. The design, the texts, the graphics, and any downloadable material you might have on your website all together compose one virtual building.

For people to see the content of your website you’ll need to host them on a server. And here comes the dilemma: what hosting company should you build your business on their virtual property?

There is no straight answer to this question, it all depends on what your business model and size. And here are two distinctly different cases to make the picture easier to image:

An incorporated business would consider buying a server. First of all, it’s part of the capital costs and can be deducted from the company’s taxes within the capital depreciation limits over the years. So, it’ll get paid for by tax money. Another important thing is that an incorporated company would rather have every thing that belongs to the company under one roof for security purposes. Besides, having their files on a third party’s property makes part of the company’s operations under the control of that third party.

The other example is the extreme opposite, a small affiliate business. For affiliate marketing a dedicated server is out of questions. All what you need as an affiliate is a blog, a review site, and a lead capture page. You can host all of those and have plenty of extra space and bandwidth if you get the baby gator hosting package (use the coupon at the top right of this page for 25% discount). Unlimited means you get to host unlimited number of domains and websites on that hosting package.

The only question for an affiliate is how reliable this is. This is a controversial issue. The same hosting company might give one customer the best experience ever, and give another one the worst nightmare.

To solve this problem on choosing the suitable hosting for your small business you can either take the cheapest one and make it a habit to back up your site on your hard drive ever time you make a change, or go for a bit more expensive hosting with a trusted brand like Yahoo! hosting, which is also unlimited and includes a free domain.

If you are on a budget you can start with a $1.99/month unlimited hosting package that includes a free domain. Follow the link below to get one of those.
Award Winning Web Hosting

Share Button
Categories
Affilaite Marketing

Affiliate Marketing 101: Affiliate Marketing Tools

In the past post I wrote about different types of affiliate sites and how I use all three of them to maximize my earnings from affiliate marketing. In this post I will write about the tools I use and why I picked them up from the growing pile of service providers.

This post might sound like pitching you to buy these tools. Although I will make money when you take my recommendation and buy from my affiliate links, but it´s not what this post is all about. It´s about you and how to start your affiliate marketing business on a solid foundation. Any mistake at the beginning might cost you a lot of unnecessary expenses or lost potential commission on the long run,

So … let´s start.

To have all three of the affiliate sites (a blog, a lead capture page, and a review site) you will need a web hosting that supports MySQL and php (GDI does not work). You will need those for Word Press or Joomla to manage your website/blog content, and for managing your list using your own autoresponder or membership script.

If you are going to use only the list building and review sites and a third party autoresponder you can use your GDI hosting for it.

In addition to the hosting you will need the scripts that will run on it (the autoresponder or membership script and the content management program(s)), some images, and a tracking software.

Hosting

Hosting could be the worst nightmare in the life of an affiliate marketer. Imagine waking up one day to find that the campaign that is making you thousands in commission every day is unplugged because the server was down. (Don´t ask how I knew this :-()

And there is no way you can be in full control over your hosting unless you are your own host. But there is one thing I learned from hosting companies: never put all of your eggs in one basket.

How is that?

You can organize your campaigns in two different fashions:

1. Have all of the blogs on one server, the lead capturing/list management on another server, and your review site on a third server. This way if one of them is down, you have at least two thirds of your money making campaign running until you fix this one.

This should not be as costly as it sounds. You can have your lead capturing/list management systems on a paid hosting, the blogs on blogger.com, and review lenses on squidoo.com.

As a beginner, I recommend you do it this way. You´ll only pay for one hosting package, and benefit from the organic traffic you´ll get from structuring your blogger and squidoo correctly (Ledbetter, 2009). Once you are making enough money, don´t wait a second … just buy a couple more hosting accounts from two different companies and transfer your blogs and review contents to them.

2. For each campaign have a dedicated hosting account for the blog, lead capturing/list management system, and the review all on the same domain. In addition to three well ranking blogs on three different servers linking to your main campaign domain.

This structure will give you more credibility of having the membership site, the review site, and the blog for updating your members/readers with news (and new offers) under the same domain, and having blogs on other servers will give you more organic traffic and less cost per click if you are running an Adwords campaign.

You still can get back links from blogger.com blogs and squidoo lenses for more free organic traffic and as a back up plan for this particular campaign if the server goes down for a while.

One campaign per hosting is just a way to avoid unplugging all of your money machines if your server goes down.

You´ll obviously go for this option only when you have a winning campaign that is making you a lot of money.

Recommended Hosting

The best among all web hosting companies at the moment of writing this post is Hostgator because they have one of the best packages for the best price and it’s easy to use.

List Management

For managing your list you´ll need an autoresponder. I am not going to pitch you to buy any third party autoresponders like Aweber or iContact. Although as an affiliate I get recurring commission as long as you have the service if you buy through my affiliate link, but I know it is not the best for your business.

Your best bet on managing your own list is installing your own autoresponder script on your own server. You pay for it once and you have it for life (well … kinda).

Imagine that you have a winning campaign and that your list is growing fast. With most third party autoresponders you pay monthly according to the size of your list. The only exception is trafficwave.com (no I am not an affiliate :-)), and you still are going to pay $20 every month.

Although it could be a side stream of income if you refer to it, still, you can eliminate all of the monthly autoresopnder expenses if you buy the script and install it on your server. There are free ones, but don´t build a business on any thing you didn´t pay for. With your payment comes a guarantee, technical support, and a seller willing to keep you satisfied in order to buy more stuff ;-).

Alternatively, you can go to freelancer.com and post your project. Coders will submit a proposal to make for you and you can pick the lowest cost among a group of the best freelance coders around.

My favorite method of managing a list is a membership script that includes a built-in autoresponder.

If you are one of the lucky ones who responded to my promotion for Mike Filsaime´s Butterfly Marketing, then you have the membership script with a similar autoresponder to that used by aweber for just the shipping and handling fee. That was a limited time offer and long gone, so .. I am pitching you on it. If you want it today you´ll have to pay $797 for the downloadable version, or $1997 for the DVDs + shipping and handling.

The second best is Frank Salina´s EZMembership script. It costs a one time $497 $77 and you´ll get updates for life. It´s like a simple, fully functional version of Buttyfly Marketing but for just a tiny fraction of the price. $77 is less than 4 months of autoresponder´s fee and you have shopping carts, one time offer scripts, and upsell and downsell sciprts as a bonus.

In addition, if you are going to expand on your winning campaign by having upgraded membership levels within the members area. This is the main purpose of doing affiliate marketing.. finding a market you can expand on and dominate with your own product/service.

I can´t make any guarantees, but these tools are by far the best in the market.

That´s it for today. The next posts are going to be more interesting. You still need track your advertising effectively.

Share Button