List Building 101: Strategic List Building
After you decide what are you going to do with your list for at least 1 year ahead, and pick your tools (hosting and autoresponder) it’s time to put a strategy for the list building process.
In this post I’ll assume this is your first list to build, so I’ll start from scratch.
A good strategy for list building is based on what you want to do with the list. If your goal is to use it for direct email marketing then you want a list of people who read your emails and click your links. To get your list members to do that you need to train them on it.
Affiliate Marketing 101: Direct Linking
Direct linking is to drive your traffic straight to the advertiser’s landing page. Years ago this was the only form of affiliate marketing, but with the increasing number of affiliate marketers and the fierce competition on buying the keywords that convert into sales/leads for the advertiser direct linking has become a thing from the past. Or has it?
One of the biggest names in affiliate marketing has been direct linking for the past 5 years. This guy makes millions of dollars every year from affiliate marketing, all without bothering himself with building websites.
List Building 101: List Buidling Tools
After deciding what niche you’ll be building your list in, what you’ll be giving your list for free to get them to sign up, and have a long term strategy to manage your list promotions, comes the time to actually start building your list.
List building requires at least two basic tools: an autoresponder and a website. In most cases you’ll also need an html editor.
Autoresponders:
An autoresponder is the software that collects the date of the subscribers, store them in the database, sends out the emails to the subscribers in a given sequence, and handles global broadcasts to the list.
List Buidling 101: Decide What To Do With Your List Before You Start Building It
When we get to the actual steps and tools that you’ll be using in list building you’ll find that it’s so easy that you can start building multiple lists at the same time by clicking some buttons. It is important to learn these technical stuff, or have someone in your team who can do it, but there is another issue that you should focus more on before you start building any list.
What are you going to do with this list? The purpose you are building this list for is to be able to generate traffic on demand to certain pages so that you make money. Isn’t it all about money?
List Building 101: Who do you want to join your list?
Back to the base line: you want to build a list of people who are interested in your niche, and you want to build a relationship with those people so that they respond to your promotions in a way that makes you money. Right?
Now let’s break that down into smaller pieces that we can digest:
You want PEOPLE to give you the permission to send them emails of a certain nature so that you can make money.
What kind of PEOPLE do you want to give you this permission?
List Building 101: Theory and Mechanism
Last week I wrote about some list building facts and why anyone has anything to do with marketing on the Internet must build a list. This week I will explain how mailing lists are built. The information in this article are very basic, so if you are an advanced Internet marketer you might feel like you already know most of this.
The theory behind all list building mechanisms is the same as selling and trading: “You give something and get another thing in return”.
List Building 101: Facts
Whether you are an affiliate marketer or selling your own product you MUST be building a list. Your list is your biggest asset in this kind of business. There are no fliers that you can distribute in your neighborhood about new products or discounts. In the virtual world email is the way to communicate with your customers.
Say you have a review site and you are sending traffic to it. And say it converts at 2%. 98% of the traffic will come and go away forever without buying. And you either paid for this traffic or worked hard to drive it to your website with articles and SEO techniques.
Simple Plan to Make Money Online
The only way to make money online is to control some traffic and monetized. This applies to any form of online business regardless of the business model or the market it targets. In this post I’ll explain a simple plan to make money online. It’s not for everyone, but if I were to start allover this is what I would do. If this plan works for me, it will certainly work with some others, and you might be one of them.
Affiliate Marketing 101: Residual Traffic
One of the most controversial posts on this blog was that titled “Affiliate Marketing 101: Traffic: Organic vs. Paid“, where I wrote about how unreliable organic traffic is vs. paid traffic and why you should only consider paid traffic if you are going to build a business.
It is really as simple as it sounds; you can build a business only on what you pay for. The changing algorithms make it impossible to optimize your site for search engines on a long-term fashion. Instead you’ll have to be optimizing your website frequently. Compare this with paid traffic. You pay for traffic, and you get it.
Essential Online Marketing Tools: Domains and Hosting
To be successful online you need to first “exist” online. Your online existence is virtual of course, and is manifested in one thing: your website, which is composed of two things in return: your domain name and your website content.
If you are on a budget scroll down to the end of this article for a nice surprise
Choosing the Domain Name
Your domain name is like your virtual business address. When people want to stop by your “store” or “office” they have to go to your website through your domain name.