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<?
#####################################################
# COPYRIGHT NOTICE
#####################################################
# In the following statements, the term "this
# program" refers to all files associated with the
# execution and distribution of Adtrackz.
#
# This Program is Copyright 2004 Jonah Klimack.
# All Rights Reserved.
#
# Selling the code for this program, modifying
# and/or redistributing the code for this program
# in part or in whole over the Internet or in any
# other medium is expressly forbidden. Violators
# will be prosecuted to the fullest extent of the law
# Copyright and header information may not be
# modified.
#
# This program is distributed "as is" and without
# warranty of any kind, either express or implied.
# In no event shall the liability of Jonah Klimack
# for any damages, losses and/or causes of
# action exceed the total amount paid by the
# user for this software.
#####################################################
# DO NOT MODIFY ANYTHING IN THIS FILE
#####################################################
require "header.php";
?>
<p class="small" align="left">
Split Test > Statistics
</p>
<p class="heading">
Your Split Test Statistics
</p>
<table width="100%">
<tr>
<td>Select a split test to display.</td>
<td align="right"><a href="preferences.php">Change Preferences...</td>
</tr>
</table>
<br>
<form action="st_stats.php" method="post">
<!--MAIN CONTROLS-->
<table width="350" border="0" cellpadding="0" cellspacing="0" align="center" valign="center">
<tr>
<td>Split Test</td>
<td>Time Period</td>
</tr>
<tr>
<td>
<select name=split_test class=small>
<?
$split_tests = mysql_query("select * from adtrackz_split_test_groups order by name asc");
while($st = mysql_fetch_row($split_tests))
{
if ($split_test == $st[0])
echo "<option value=$st[0] selected>$st[1]</option>";
else
echo "<option value=$st[0]>$st[1]</option>";
}
?>
</select>
</td>
<td>
<?
if ($timeperiod == "all")
$tp_all_selected = "selected";
elseif ($timeperiod == "today")
$tp_today_selected = "selected";
elseif ($timeperiod == "yesterday")
$tp_yesterday_selected = "selected";
elseif ($timeperiod == "thisweek")
$tp_thisweek_selected = "selected";
elseif ($timeperiod == "lastweek")
$tp_lastweek_selected = "selected";
elseif ($timeperiod == "thismonth")
$tp_thismonth_selected = "selected";
elseif ($timeperiod == "lastmonth")
$tp_lastmonth_selected = "selected";
elseif ($timeperiod == "thisyear")
$tp_thisyear_selected = "selected";
elseif ($timeperiod == "lastyear")
$tp_lastyear_selected = "selected";
?>
<select name="timeperiod" class="small">
<option value="all" <?=$tp_all_selected?>>All Clicks</option>
<option value="today" <?=$tp_today_selected?>>Today</option>
<option value="yesterday" <?=$tp_yesterday_selected?>>Yesterday</option>
<option value="thisweek" <?=$tp_thisweek_selected?>>This Week</option>
<option value="lastweek" <?=$tp_lastweek_selected?>>Last Week</option>
<option value="thismonth" <?=$tp_thismonth_selected?>>This Month</option>
<option value="lastmonth" <?=$tp_lastmonth_selected?>>Last Month</option>
<option value="thisyear" <?=$tp_thisyear_selected?>>This Year</option>
<option value="lastyear" <?=$tp_lastyear_selected?>>Last Year</option>
</select>
</td>
<td>
<INPUT TYPE="submit" name="submit_top" value="Build Report -->" height="12" width="15" class="small">
</td>
</tr>
</table>
<br>
<br>
<?
//CODE FOR MAIN STATS TABLE
//get teh campaigns for each split test group
$campaigns = mysql_query("select campaignID from adtrackz_split_test_campaigns where split_test_id='$split_test'");
while ($campaign = mysql_fetch_row($campaigns))
{
$adcode = mysql_fetch_row(mysql_query("select adcode from adtrackz_campaigns where ID='$campaign[0]'"));
echo mysql_error();
$campaignIDs[$campaign[0]] = $adcode[0];
}
//sort array
if ($campaignIDs)
asort($campaignIDs);
//now we have our list of campaigns to display in the stats report
if ($campaignIDs)
{
if ($submit_top)
{
//CONVERT TIME PERIOD INTO TIME STAMP
if ($timeperiod == "all")
{
$from_timestamp = mktime (0,0,0,1,1,2004);
$to_timestamp = mktime (0,0,0,12,31,2014);
}
elseif ($timeperiod == "today")
{
$from_timestamp = mktime (0,0,0,date("m"),date("d"),date("Y"));
$to_timestamp = mktime (23,59,59,date("m"),date("d"),date("Y"));
}
elseif ($timeperiod == "yesterday")
{
$from_timestamp = mktime (0,0,0,date("m"),date("d")-1,date("Y"));
$to_timestamp = mktime (23,59,59,date("m"),date("d")-1,date("Y"));
}
elseif ($timeperiod == "thisweek")
{
//0 (for Sunday) through 6 (for Saturday)
$day_of_week = date("w");
$from_timestamp = mktime (0,0,0,date("m"),date("d")-$day_of_week,date("Y"));
$to_timestamp = mktime (23,59,59,date("m"),date("d")+(6-$day_of_week),date("Y"));
}
elseif ($timeperiod == "lastweek")
{
$day_of_week = date("w");
$from_timestamp = mktime (0,0,0,date("m"),date("d")-(7+$day_of_week),date("Y"));
$to_timestamp = mktime (23,59,59,date("m"),date("d")-($day_of_week+1),date("Y"));
}
elseif ($timeperiod == "thismonth")
{
$days_in_month = date("t");
$from_timestamp = mktime (0,0,0,date("m"),01,date("Y"));
$to_timestamp = mktime (23,59,59,date("m"),$days_in_month,date("Y"));
}
elseif ($timeperiod == "lastmonth")
{
$days_in_month = date("t");
$from_timestamp = mktime (0,0,0,date("m")-1,01,date("Y"));
$to_timestamp = mktime (23,59,59,date("m")-1,$days_in_month,date("Y"));
}
elseif ($timeperiod == "thisyear")
{
$from_timestamp = mktime (0,0,0,01,01,date("Y"));
$to_timestamp = mktime (23,59,59,12,31,date("Y"));
}
elseif ($timeperiod == "lastyear")
{
$from_timestamp = mktime (0,0,0,01,01,date("Y")-1);
$to_timestamp = mktime (23,59,59,12,31,date("Y")-1);
}
else
alert("invalid time period");
}
elseif ($submit_bottom)
{
$from_timestamp = mktime (0,0,0,$fmonth,$fday,$fyear);
$to_timestamp = mktime (23,59,59,$tmonth,$tday,$tyear);
}
if ($from_timestamp > $to_timestamp)
{
alert("The from time period you have chosen should be earlier than the to time period.");
echo "<br>";
}
//fetch preferences data
$pref = mysql_fetch_assoc(mysql_query("select * from adtrackz_preferences"));
//THE MAIN STATS TABLE
echo "<!--- THE MAIN STATS TABLE -->";
echo "<table border=1 cellspacing=0 cellpadding=5 align=center>";
echo "<tr bgcolor=#FA7F14 >";
echo "<td class=tbhead2>Campaigns</td>";
if ($pref['rawclicks'])
echo "<td class=tbhead2>Raw Clicks</td>";
if ($pref['clicks'])
echo "<td class=tbhead2>Clicks</td>";
if ($pref['actions'])
echo "<td class=tbhead2>Actions</td>";
if ($pref['sales'])
echo "<td class=tbhead2>Sales</td>";
if ($pref['cta'])
echo "<td class=tbhead2>CTA</td>";
if ($pref['cts'])
echo "<td class=tbhead2>CTS</td>";
if ($pref['cpc'])
echo "<td class=tbhead2>Avg CPC</td>";
if ($pref['cpa'])
echo "<td class=tbhead2>CPA</td>";
if ($pref['cps'])
echo "<td class=tbhead2>CPS</td>";
if ($pref['cost'])
echo "<td class=tbhead2>Cost</td>";
if ($pref['revenue'])
echo "<td class=tbhead2>Revenue</td>";
if ($pref['profit'])
echo "<td class=tbhead2>Profit</td>";
if ($pref['roi'])
echo "<td class=tbhead2>R.O.I.</td>";
echo "</tr>";
//MAIN STATS FOREACH LOOP - loop through each campaign
$c = 0; //to keep track of alternating rows for bg color
foreach ($campaignIDs as $campaignID => $adcode1)
{
//fetch campaign data for later use
$campaign = mysql_fetch_assoc(mysql_query("select * from adtrackz_campaigns where ID='$campaignID'"));
//affiliate tracking is the same as purpose=all for stats table
if ($campaign['purpose'] == "affiliate")
$campaign['purpose'] = "all";
$rawclickdata = mysql_fetch_row(mysql_query("select count(ID) from adtrackz_clicks where campaignID='$campaignID' && subID = 0 && timest >= '$from_timestamp' && timest <= '$to_timestamp'"));
$rawclicks = $rawclickdata[0];
$clickdata = mysql_fetch_row(mysql_query("select count(ID) from adtrackz_clicks where campaignID='$campaignID' && subID = 0 && timest >= '$from_timestamp' && timest <= '$to_timestamp' && uniqueflag=1"));
$clicks = $clickdata[0];
//CAMPAIGN ACTIONS
$actiondata = mysql_fetch_row(mysql_query("select count(ID) from adtrackz_actions where campaignID='$campaignID' && subID = 0 && timest >= '$from_timestamp' && timest <= '$to_timestamp'"));
$actions = $actiondata[0];
//CAMPAIGN SALES
$salesdata = mysql_fetch_row(mysql_query("select count(ID) from adtrackz_sales where campaignID='$campaignID' && subID = 0 && timest >= '$from_timestamp' && timest <= '$to_timestamp'"));
$sales = $salesdata[0];
//CALCULATE COST
if ($campaign['ppc'])
{
//true cost
$cpc_data = mysql_fetch_row(mysql_query("select sum(cpc) from adtrackz_clicks where campaignID='$campaignID' && subID = 0 && timest >= '$from_timestamp' && timest <= '$to_timestamp' && uniqueflag = 1"));
//cost is sum of all clicks in this period,
//remember that in go.php if click doesn't have cpc set, then default cpc from campaign is used
//therefore, cpc should always have a value
$cost = $cpc_data[0];
}
elseif ($campaign['recurdays'] && $campaign['repeat'])
{
//cost = from start date to now
$now = time();
$startdate = strtotime($campaign['startdate']);
//cycles so far, expressed in days
$cycles = (($now - $startdate) / 86400) / $campaign['recurdays'];
if ($cycles > $campaign['repeat']) //user defines how many cycles
$cycles = $campaign['repeat'];
$cost = $cycles * $campaign['cost']; //abs cost is # of cycles * specified campaign cost
}
else //normal cost
$cost = $campaign['cost'];
//CALCULATE VALUES - get rid of zeros
$cta = (!$clicks ? 0 : $actions / $clicks * 100);
$cts = (!$clicks ? 0 : $sales / $clicks * 100);
$cpc = (!$clicks ? 0 : $cost / $clicks);
$cpa = (!$actions ? 0 : $cost / $actions);
$cps = (!$sales ? 0 : $cost / $sales);
$revdata = mysql_fetch_row(mysql_query("select sum(revenue) from adtrackz_sales where campaignID='$campaignID' && subID = 0 && timest >= '$from_timestamp' && timest <= '$to_timestamp'"));
$rev = $revdata[0];
$profit = $rev - $cost;
//$roi = $revenue / $cost * 100 ??
$roi = (!$cost ? 0 : ($profit < 0 ? 0 : ($profit / $cost) * 100));
//FORMAT VALUES
$rawclicks = number_format($rawclicks, 0);
$clicks = number_format($clicks, 0);
$actions = number_format($actions, 0);
$sales = number_format($sales, 0);
$cta = (!$cta ? 0 : number_format($cta, 2));
$cts = (!$cts ? 0 : number_format($cts, 2));
$cpc = (!$cpc ? 0 : number_format($cpc, 2));
$cpa = (!$cpa ? 0 : number_format($cpa, 2));
$cps = (!$cps ? 0 : number_format($cps, 2));
$rev = (!$rev ? 0 : number_format($rev, 2));
$cost = (!$cost ? 0 : number_format($cost, 2));
$profit = (!$profit ? 0 : number_format($profit, 2));
$roi = (!$roi ? 0 : number_format($roi, 2));
//SET STATUSPIC
$now = date("Y-m-d H:i:s");
if ((earlier_date ($campaign['startdate'], $now) == $campaign['startdate']) && (earlier_date ($campaign['enddate'], $now) == $now))
$statuspic = "inprogress3.gif";
elseif ((earlier_date ($campaign['startdate'], $now) == $campaign['startdate']) && (earlier_date ($campaign['enddate'], $now) == $campaign['enddate']))
$statuspic = "ended3.gif";
elseif (earlier_date ($campaign['startdate'], $now) == $now)
$statuspic = "scheduled3.gif";
//alternate bg colors between campaigns
$c++;
//need better colors
if (!($c % 2))
$tr = "<tr bgcolor=#F0F0F0>";
else
$tr = "<tr bgcolor=white>";
echo $tr;
echo '<td align="left"><img src="'.$statuspic.'"> <a href="dstats-summary.php?cID='.$campaign['ID'].'">'.$campaign['adcode'].'</a></td>';
if ($pref['rawclicks'])
echo "<td class=tb1>$rawclicks</td>";
if ($pref['clicks'])
echo "<td class=tb1>$clicks</td>";
if ($pref['actions'])
echo "<td class=tb1>$actions</td>";
if ($pref['sales'])
echo "<td class=tb1>$sales</td>";
if ($pref['cta'])
echo "<td class=tb1>$cta%</td>";
if ($pref['cts'])
echo "<td class=tb1>$cts%</td>";
if ($pref['cpc'])
echo "<td class=tb1>\$$cpc</td>";
if ($pref['cpa'])
echo "<td class=tb1>\$$cpa</td>";
if ($pref['cps'])
echo "<td class=tb1>\$$cps</td>";
if ($pref['cost'])
echo "<td class=tb1>\$$cost</td>";
if ($pref['revenue'])
echo "<td class=tb1>\$$rev</td>";
if ($pref['profit'])
{
if ($profit < 0)
echo "<td class=tb1><font color=#F51800>\$$profit</font></td>";
else
echo "<td class=tb1>\$$profit</td>";
}
if ($pref['roi']) //but isn't roi technically negative when it's below 100%?
echo "<td class=tb1>$roi%</td>";
echo "</tr>";
//LIST OF SUBCAMPAIGNS FOR THIS CAMPAIGN
$subcampaigns = mysql_query("select * from adtrackz_subcampaigns where campaignID='$campaignID'");
while ($sub = mysql_fetch_assoc($subcampaigns))
{
//SUBCAMPAIGN CLICKS
$sub_rawclicksdata = mysql_fetch_row(mysql_query("select count(ID) from adtrackz_clicks where campaignID='$campaignID' && subID = ".$sub['ID']." && timest >= '$from_timestamp' && timest <= '$to_timestamp'"));
$sub_rawclicks = $sub_rawclicksdata[0];
$sub_clicksdata = mysql_fetch_row(mysql_query("select count(ID) from adtrackz_clicks where campaignID='$campaignID' && subID = ".$sub['ID']." && timest >= '$from_timestamp' && timest <= '$to_timestamp' && uniqueflag=1"));
$sub_clicks = $sub_clicksdata[0];
//SUBCAMPAIGN ACTIONS
$sub_actionsdata = mysql_fetch_row(mysql_query("select count(ID) from adtrackz_actions where campaignID='$campaignID' && subID = ".$sub['ID']." && timest >= '$from_timestamp' && timest <= '$to_timestamp'"));
$sub_actions = $sub_actionsdata[0];
//SUBCAMPAIGN SALES
$sub_salesdata = mysql_fetch_row(mysql_query("select count(ID) from adtrackz_sales where campaignID='$campaignID' && subID = ".$sub['ID']." && timest >= '$from_timestamp' && timest <= '$to_timestamp'"));
$sub_sales = $sub_salesdata[0];
//CALCULATE COST
if ($sub['ppc'])
{
$sub_cpc_data = mysql_fetch_row(mysql_query("select sum(cpc) from adtrackz_clicks where campaignID='$campaignID' && subID = ".$sub['ID']." && timest >= '$from_timestamp' && timest <= '$to_timestamp' && uniqueflag = 1"));
//cost is sum of all clicks in this period,
//remember that in go.php if click doesn't have cpc set, then default cpc from campaign is used
//therefore, cpc should always have a value
$sub_cost = $sub_cpc_data[0];
}
else //normal cost
{
$sub_cost = $sub['cost'];
}
//CALCULATE OTHER VALUES - get rid of zeros
$sub_cta = (!$sub_clicks ? 0 : $sub_actions / $sub_clicks * 100);
$sub_cts = (!$sub_clicks ? 0 : $sub_sales / $sub_clicks * 100);
$sub_cpc = (!$sub_clicks ? 0 : $sub_cost / $sub_clicks);
$sub_cpa = (!$sub_actions ? 0 : $sub_cost / $sub_actions);
$sub_cps = (!$sub_sales ? 0 : $sub_cost / $sub_sales);
$sub_revdata = mysql_fetch_row(mysql_query("select sum(revenue) from adtrackz_sales where campaignID='$campaignID' && subID = ".$sub['ID']." && timest >= '$from_timestamp' && timest <= '$to_timestamp'"));
$sub_rev = $sub_revdata[0];
$sub_profit = $sub_rev - $sub_cost;
//$roi = $revenue / $cost * 100 ??
$sub_roi = (!$sub_cost ? 0 : ($sub_profit < 0 ? 0 : $sub_profit / $sub_cost * 100));
//FORMAT VALUES
$sub_rawclicks = number_format($sub_rawclicks, 0);
$sub_clicks = number_format($sub_clicks, 0);
$sub_actions = number_format($sub_actions, 0);
$sub_sales = number_format($sub_sales, 0);
$sub_cta = (!$sub_cta ? 0 : number_format($sub_cta, 2));
$sub_cts = (!$sub_cts ? 0 : number_format($sub_cts, 2));
$sub_cpc = (!$sub_cpc ? 0 : number_format($sub_cpc, 2));
$sub_cpa = (!$sub_cpa ? 0 : number_format($sub_cpa, 2));
$sub_cps = (!$sub_cps ? 0 : number_format($sub_cps, 2));
$sub_rev = (!$sub_rev ? 0 : number_format($sub_rev, 2));
$sub_cost = (!$sub_cost ? 0 : number_format($sub_cost, 2));
$sub_profit = (!$sub_profit ? 0 : number_format($sub_profit, 2));
$sub_roi = (!$sub_roi ? 0 : number_format($sub_roi, 2));
if (!($c % 2))
$tr = "<tr bgcolor=#F0F0F0>";
else
$tr = "<tr bgcolor=white>";
echo $tr;
echo '<td align="right"><a href="dstats-summary.php?cID='.$campaign['ID'].'&sID='.$sub['ID'].'">'.$sub['adcode'].'</a></td>';
if ($pref['rawclicks'])
echo "<td class=tb1>$sub_rawclicks</td>";
if ($pref['clicks'])
echo "<td class=tb1>$sub_clicks</td>";
if ($pref['actions'])
echo "<td class=tb1>$sub_actions</td>";
if ($pref['sales'])
echo "<td class=tb1>$sub_sales</td>";
if ($pref['cta'])
echo "<td class=tb1>$sub_cta%</td>";
if ($pref['cts'])
echo "<td class=tb1>$sub_cts%</td>";
if ($pref['cpc'])
echo "<td class=tb1>\$$sub_cpc</td>";
if ($pref['cpa'])
echo "<td class=tb1>\$$sub_cpa</td>";
if ($pref['cps'])
echo "<td class=tb1>\$$sub_cps</td>";
if ($pref['cost'])
echo "<td class=tb1>\$$sub_cost</td>";
if ($pref['revenue'])
echo "<td class=tb1>\$$sub_rev</td>";
if ($pref['profit'])
{
if ($sub_profit < 0)
echo "<td class=tb1><font color=#F51800>\$$sub_profit</font></td>";
else
echo "<td class=tb1>\$$sub_profit</td>";
}
if ($pref['roi']) //but isn't roi technically negative when it's below 100%?
echo "<td class=tb1>$sub_roi%</td>";
echo "</tr>";
}
} // end campaigns loop
}
else //no campaigns from filters
echo "<br><br><table><tr><td>There are no campaigns to display. Please try another group, status or time period.</td></tr>";
//the end
echo "</table><br><br>";
require "footer.php";
?>